Zhihu has announced that their monthly active users (MAU) increased by 37.7% year-on-year, with a 154.2% increase in revenue. Advertising revenue (70.1% YoY) now accounts for45% of revenue, with revenue from paid members increasing (127% YoY) and accounting for 26% of revenue. Revenue from commercial content solutions increased from CNY 1.07M in the same period last year to CNY 121M, accounting for 25% of total income, becoming the main revenue growth engine. Despite the strong growth, net loss in the current quarter has increased by only 20% year-on-year in the process.
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