China is become the largest retail market in the world in 2020, overtaking the US. China’s eCommerce market is $1.8 trillion in 2020. In 2020, the eCommerce market is growing by 20.1%. The eCommerce share of total retail sales in consumer goods in China in 2020 is 24.9%.

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eCommerce Trends 2021:

• Livestreaming: More than 60,000 shopping live streamers every day.

• Omnichannel Retail: Digital shopping experience + bricks-and-mortar stores.

• Short Videos: More than 900 million short video users in China

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